THAT’S ALL THE TIME YOU NEED for Thalgo’s latest device to examine and tell you what skin problems you have, and how to solve them.
To make her point, Joanne Mazzitelli, international training manager for Thalgo, France, picked up the device, called IMetric, and took a series of pictures of the face of one of the spa managers/owners attending a special gathering at Continental Cosmetics to introduce the latest development in skin care.
IMetric takes detailed measurements and magnified images of various parts of your face and body, and provides 10 different analyses.
A few minutes later, Joanne was able to tell – and show – what areas of her face needed help as well as the treatments she needed to correct the problem, and recommend the right Thalgo products to use in the treatments, and at home.
The device is very light and contains a microprocessor and a special camera that are attached to an Andoid tablet. It weighs less than a pound.
IMetric incorporates six technologies in a single analytical wireless probe. It’s equipped with sensors and high definition cameras for complete screening of the nature and quality of your skin.
“It’s a first in cosmetics.”
IMetric is the third cutting edge product introduced by Thalgo in as many years. The first was IBeauty, a small, elliptical-shaped device offering tripolar radio frequency, sequential ultrasound and sound vibration capabilities.
In 2016, Thalgo introduced MCeutic – a cosmeceutical brand with advanced treatment and product protocols that can take years off your face, using an advanced product delivery system that delivers exclusive patented ingredients to your dermis.
“And now, IMetric. It can take eight different measurements of your face and two of your body, and recommend the products and treatments that are perfect for your face and body,” said Joanne.
These measurements include: The hydration level of your skin; skin texture; size of your pores; skin brightness and complexion; sebum levels; red patches; pigmentation spots; the age and depth of wrinkles; skin firmness; and in the case of body treatments — cellulite levels as well as identifing the type of cellulite.
It will see redness and pigmentation that may not be visible to the eye and even measure the depth of a wrinkle, rather than just deciding if the client has expression lines or deep wrinkles. In fact, the camera and computer program are able to determine exactly how deep these lines and wrinkles are.
IMetric will then offer a prescription that can be sent to the client by email or printed and given to them on the spot.
“The ‘I’ in IMetric stands for Innovative, Ingenious, Intuitive and Intelligence. IMetric is all of those things.”
Clients today tend to place greater credence on computer analysis than on hand and visual analysis.
“That’s the future,” she adds. “I’m a very manual person and believe on hands and touch in spa treatments. But our clients are becoming more geared towards devices.
“Younger people today are living more on their smart phones and tablets. That’s the norm today.”
Everything today is about time, adds Arnaud Diaz, international director of brand developmen for Thalgo.
“People don’t have the time these days for 60-minute treatments, and some spas are meeting this need by offering 30-minute facials and massages,” he said.
IMetric fits perfectly into this environment.
“Thalgo continually keeps improving its products. It has a strong Research and Development Department that’s always seeking out new ingredients and new active formulations to help them come up with something new. Our foundation is built on the excellence of our products.”
On top of everything, IMetric is very user friendly, adds Joanne, requiring only a short training session to ensure that therapists use itcorrectly. It has pop-ups on the tablet screen, explaining how to take the measurements for each skin condition.
“You can’t go wrong. It tells you what to do, step by step.
“It’s also a guide tool that can help therapists to sell the right treatments and right products. All the measurements and details are recorded as you go along. You can go back any time without losing the information that has already been collected.”
IMetric’s analysis is detailed and precise. Take wrinkles. It analyzes the “age” of the wrinkles and highlights the difference between their age and the age of the client.
How deep? IMetric tells you exactly – wrinkles from 63% to 100% are classed as deep wrinkles; from 41% to 60%, as established wrinkles and from 13% to 41%, as expression lines.
When it comes to IMetric’s body analysis, it not only determines the areas of the cellulite but their stage of development and type – whether no cellulite, new cellulite, water-based cellulite, adipose cellulite or fibrous cellulite.
“There’s nothing more frustrating than buying a product, spending a lot of money on a cream that’s not really suited for your skin. There isn’t a woman out there who doesn’t want to revitalize and preserve her skin.”
That’s what makes it such an “incredible” selling tool. IMetric can do that for you, she says.
“Everyone loves to know about their skin and everyone has 10 minutes. It’s not time-consuming. In a 10-minute experience, your client can discover Thalgo just like that.”