It’s an understatement that now more than ever, consumers are more conscious of the environment. Making improvements in your spa to include eco-friendly products and processes will inevitably strengthen your reputation. As the focus on the environment increases, so are the opportunities we can take hold of to help our planet, not to mention gaining and maintaining client … [Read more...]
Feedback Matters
In this day and age, who doesn’t check reviews before purchasing products and services? Reviews are a vital means to create or break the trust of your brand. And while we can’t always rely 100% on every review, we can place much more faith in the feedback that we specifically ask for from guests. If you’ve never asked your guests for feedback, you really are working without … [Read more...]
Now’s the Time to be More Profitable
You do want to be more profitable, don’t you? When I work with spa owners and managers to help them achieve greater success in their spas, I frequently point out that what they are selling is time: the time they spend with spa guests providing treatments and selling home care products. A key aspect of profitability is getting the maximum revenue for the time a guest spends in … [Read more...]
Hot Weather Strategies for Your Spa
To ensure your spa’s success, you must to be ready to entice your guests with new treatments, promotions and unique offerings throughout the entire year. Hot summer weather offers an opportunity for you to treat your regular guests to something a little different, and encourage new guests to visit. Summer will come to an end sooner than we might wish –so make sure to highlight … [Read more...]
Taking the Customer Service Script to the Next Level
As a spa owner, you have made a commitment to take care of your guests. They take care of you, so you must take care of them with all your skill, compassion, and heart. It should be your goal to ‘make their day’. Their spa visit is something they look forward to, and you have an obligation to fulfill their expectations. But how do you do that? Aside from the experience and … [Read more...]