It’s an understatement that now more than ever, consumers are more conscious of the environment. Making improvements in your spa to include eco-friendly products and processes will inevitably strengthen your reputation. As the focus on the environment increases, so are the opportunities we can take hold of to help our planet, not to mention gaining and maintaining client … [Read more...]
Virtually uplifting
Shamanism is an example of a healing art you can offer online. In my 26 years as a professional spa consultant I’ve encountered more kinds of healing practices than you can shake a massage stick at, from ayurveda to qiqong, chelation therapy, reflexology, hydrotherapy and dozens more. But there’s one I’ve always considered to be lurking on the sketchy fringes, like a … [Read more...]
GOOD ATMOSPHERE SENDS OUT A CARING MESSAGE
“The Lost Words” by Robert McFarlane and Jackie Morris brings a new dimension to health care. Looking for new directions in business is extremely challenging, especially in areas you may not associate with your core business. But I often find excellent new ideas when visiting businesses, hospitals and art galleries around the world. Each year I try to visit somewhere so … [Read more...]
Focus on Seniors
Watchfulness Acceptance Respect The METOO social media movement is an excellent example of how positive change is made possible from a grassroots level. A few individuals started a conversation that resulted in a new and humane social order for today and for future generations. Society is beginning to pay attention to the ever “ageing elephant “in the room. There are … [Read more...]
Niche Equals Rich in the Day Spa Industry
Why should we go poor trying to do everything, when we might easily become rich doing one? With the spa market becoming more and more saturated, the standard methodologies behind doing business within the industry are rapidly changing. A decade ago, it was sufficient to offer the standard fare of facials and massage with a theme and an appealing facility. This is no longer the … [Read more...]