Regular readers will be aware of my belief that trends should be a component of everyone’s business strategy. Now, as the end (fingers crossed!) of the coronavirus pandemic approaches and leaves behind a changed civilization, it’s more important than ever to get a glimpse of the big picture. For this article, I have combined my own observations with those of a couple of … [Read more...]
Successful Entrepreneur’s Habits for 2021
Some medspa and spas had a difficult year while some maintained and some even experienced growth. Why is that? Why do some fail and some succeed? It has to do with the entrepreneur’s habits and focus. In this article you will discover how to develop successful habits to ensure growth in 2021! Habits are acquired behaviors or thought patterns that are repeated so many times … [Read more...]
The Eco-Friendly Spa
It’s an understatement that now more than ever, consumers are more conscious of the environment. Making improvements in your spa to include eco-friendly products and processes will inevitably strengthen your reputation. As the focus on the environment increases, so are the opportunities we can take hold of to help our planet, not to mention gaining and maintaining client … [Read more...]
Virtually uplifting
Shamanism is an example of a healing art you can offer online. In my 26 years as a professional spa consultant I’ve encountered more kinds of healing practices than you can shake a massage stick at, from ayurveda to qiqong, chelation therapy, reflexology, hydrotherapy and dozens more. But there’s one I’ve always considered to be lurking on the sketchy fringes, like a … [Read more...]
It’s Business Unusual
Minimizing Business Disruption and Developing a Recovery Plan from the Coronavirus As entrepreneurs and business professionals, we are forced to deal with difficult situations every now and then, but never like this. Currently, we are in the middle of the Coronavirus Pandemic. If you are like most people, you are attempting to navigate through an unknown zone. First, a … [Read more...]