It’s an understatement that now more than ever, consumers are more conscious of the environment. Making improvements in your spa to include eco-friendly products and processes will inevitably strengthen your reputation. As the focus on the environment increases, so are the opportunities we can take hold of to help our planet, not to mention gaining and maintaining client … [Read more...]
It’s Business Unusual
Minimizing Business Disruption and Developing a Recovery Plan from the Coronavirus As entrepreneurs and business professionals, we are forced to deal with difficult situations every now and then, but never like this. Currently, we are in the middle of the Coronavirus Pandemic. If you are like most people, you are attempting to navigate through an unknown zone. First, a … [Read more...]
First Virtual MasterClass by Brian Goodwin at Eminence Organics
Results in the treatment room don't have to leave your client's skin irritated and inflamed with excessive peeling and overexposure to the elements. Over-exfoliation and peels with harsh, synthetic chemicals can lead to chronically inflamed, compromised skin that ages prematurely. With organic peels and exfoliants, you can target more than one concern and provide your clients … [Read more...]
Feedback Matters
In this day and age, who doesn’t check reviews before purchasing products and services? Reviews are a vital means to create or break the trust of your brand. And while we can’t always rely 100% on every review, we can place much more faith in the feedback that we specifically ask for from guests. If you’ve never asked your guests for feedback, you really are working without … [Read more...]
Buying or selling a spa business?
5 things every purchaser and vendor needs to know. By Vivienne O’Keeffe A.A.D., P.E.A., C.I.B.T.A.C. Thinking of buying or selling a spa this year? Your timing is spot-on. A 2019 study of the US spa industry by the International Spa Association reports year-over-year growth (2018 vs. 2017) in five key categories: revenues (up 4.7%), number of locations (up 1.8%), visits … [Read more...]