Turning rooms into havens for spa pleasures is quickly becoming a way to generate additional revenue both within and outside of the immediate realm of your property’s spa. Assuming that you are doing everything correctly to drive your spa, the suite is the next untapped and obvious choice to mix things up a bit. Setting up the Sale Promoting the spa suite concept is rather … [Read more...]
Niche Equals Rich in the Day Spa Industry
Why should we go poor trying to do everything, when we might easily become rich doing one? With the spa market becoming more and more saturated, the standard methodologies behind doing business within the industry are rapidly changing. A decade ago, it was sufficient to offer the standard fare of facials and massage with a theme and an appealing facility. This is no longer the … [Read more...]
Hiring, Training and Team Building
Let your brand’s personality shine in the job description. If you’re not yet a well-known brand and you’re trying to attract the best talent, you must stand out to potential applicants with a wealth of job opportunities at their fingertips. One way to do this is by crafting a job description that showcases what’s unique and especially exciting about your company. Whether you … [Read more...]
Millennials 2017
Millennials are an undeniable force in the consumer environment and they have the cash to dictate what they want. So, what exactly do they want? In a few words: FAST NOW BETTER GREEN & CUSTOMIZED Spas are uniquely qualified to attract and retain millennials. While the department store and boutique paradigm consisted of the cosmetic range dictating the season’s … [Read more...]
Resilience In the Spa Industry
Resilience is something that is earned, necessary and flexible. The good news is the ability to bounce back snowballs. With each challenge a person grows stronger, wiser, more compassionate and able to adapt. The bad news is often resiliency comes from painful events, or situations that are difficult to face head on. Great companies are no different. The difficulties … [Read more...]