Is your business ready to go hydrothermal? Growing up in Ireland and being led all over Europe by my parents to the natural waters of places like Lourdes (France) and the stunning Italian Alps, I never doubted the therapeutic benefits of soaking in water. My most memorable demonstration of water’s restorative properties, though, was on New Year’s Day, 2013. I was boating with … [Read more...]
How Suite It Is
Turning rooms into havens for spa pleasures is quickly becoming a way to generate additional revenue both within and outside of the immediate realm of your property’s spa. Assuming that you are doing everything correctly to drive your spa, the suite is the next untapped and obvious choice to mix things up a bit. Setting up the Sale Promoting the spa suite concept is rather … [Read more...]
The Customer Journey
The key to the customer experience is supporting your employees and sharing your vision. It was every spa’s nightmare: a client suffering a medical emergency. As bad as the experience was for the customer felled by a seizure, it was certainly no picnic for the staff caught in a haze of frenzied interactions between paramedics and the client’s family. I don’t mean to … [Read more...]
Effective Business Model
Entrepreneurs work too hard. Why do I say that? Because most don’t have a proven-effective business model in writing outlining all their systems, structures, policies, procedures, training, etc., so they are always repeating themselves and doing things in an inconsistent manner. For example, during a private coaching call recently, a client was expressing frustration with … [Read more...]
Niche Equals Rich in the Day Spa Industry
Why should we go poor trying to do everything, when we might easily become rich doing one? With the spa market becoming more and more saturated, the standard methodologies behind doing business within the industry are rapidly changing. A decade ago, it was sufficient to offer the standard fare of facials and massage with a theme and an appealing facility. This is no longer the … [Read more...]