Is your business ready to go hydrothermal? Growing up in Ireland and being led all over Europe by my parents to the natural waters of places like Lourdes (France) and the stunning Italian Alps, I never doubted the therapeutic benefits of soaking in water. My most memorable demonstration of water’s restorative properties, though, was on New Year’s Day, 2013. I was boating with … [Read more...]
Millennials 2017
Millennials are an undeniable force in the consumer environment and they have the cash to dictate what they want. So, what exactly do they want? In a few words: FAST NOW BETTER GREEN & CUSTOMIZED Spas are uniquely qualified to attract and retain millennials. While the department store and boutique paradigm consisted of the cosmetic range dictating the season’s … [Read more...]
81 Ways to Market Your Spa
Use this as a guideline to market your spa successfully! Grand Opening Incentives: offer a free gift or a small discount for every first-time customer during your grand opening week. Flyers: More cost-effective advertising than print or direct mail. Design your flyers so they won’t get tossed into the trashcan without being read. Offer Product Samples to First time … [Read more...]
Perfecting your Spa Displays
Spa Displays are the heart and soul of visual merchandising; their role is to present the merchandise to the shopper. Just as someone introduced at a party with a flattering comment is much more interesting than the boring standard, “This is Bob” introduction, so too are products presented in unique and flattering manners. Similar to a party introduction where we always hear … [Read more...]
Time to rethink Internet Advertising
A lot of people are rethinking their advertising strategies after an announcement from Apple that it would allow ad blockers on its iPhones and iPads. Source How big of a deal is it? Huge. “While iPhone users can download third-party browers, the majority the majority of mobile and iPhone users use Apple’s own software browser,” writes Wired Magazine about the … [Read more...]