You’re HYBRID Spa at a glance.

Room functionality, design & furnishings:

Be careful when cookie-cutting your vision with typical spa room design and functions.

Treatment rooms do not have to be vastly spacious, ostentatious or costly. Try to adhere to a basic spa protocol: a) be able to maintain contact with client. b) provide appropriate ambiance for the treatment without them feeling confined. c) staff must have seamless accessibility to dispensary areas without many interruptions to the service or by creating unnecessary noise. d) be able to upgrade any service at any time with other treatment options.  Review all treatment room surfaces including walls-ceilings-floors for profit options, and rethink the space with fresh eyes for usages!

How to change your ROI  (Return On Investment)

Monitoring utilization and modeling the revenue potential or repurposing the space can produce a quick ROI  for any spa space. Average treatment room costs range from 1-15% before labor. Remember that skin care treatment rooms run at higher costing than massage rooms due to room inventory.

• Massage 1-2%
• Waxing, sugaring or threading  2-3%
• Specialized facials 10-12%
• Adapting portability to back bar and treatment room practices can quickly increase your profits with easy up-selling and alternative spa menu choices.

Spa menu design, ads and spa packages:

• Who are your ads calling out to?  We’ve heard of the expression ‘you reap what you sow’, well this similar law applies to how you advertise.
• Do your ads best represent your spa or salon space?
• Are they geared to the right demographic?
• What type of return do you retrieve from your advertising dollars?
• Setting aside an advertising budget and assessing your results will move your business towards effective marketing successes, then add innovation and repeat.

Globally, we are witnessing what I call advertising ADD ‘Ad Deficit Disorder’! Consumers don’t spend time reading through websites unless it calls out to them. Your ad’s micro-second moment has to have a quick impact that tells your story to the point! This will then entice the reader to go deeper into your website, blog or social media feeds.

Spa packages are crucial to any spa. Not only are they the icing on the cake, but they allow you to HYBRID spa staff and services into multifaceted experiential moments.  Spa packages also increase awareness of other services, promotes retail and demonstrates your dynamic spa team!

Big hugs, ASHe

Proofed by: Andrea Blake

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The post Hybrid Spa your Spas Future appeared first on Spa Canada.

Virtual Spa

Virtual reality is finally making its way to the spa.  Guided imagery during services to enhance the body’s natural rhythms as well as taking the spa goer on a journey of their own selection.   Subliminal messaging allows the client to feel better about themselves post spa visit. Some wellness centers are taking this a step further with neurolinguistics programming and biofeedback.

Wearable Technology

Personal technology meets the treatment room to monitor heartbeat, body temperature, skin hydration levels, blood sugar level and the body’s response to water therapies, body wraps, color therapy and energy applications such as Reiki.

Smart Skincare

Technology brings us “dialed in” skin care.  Spa goers can really decide their wellness outcomes by including more specific goals for treatment like losing inches and eliminating cellulite. Spa technicians can share software with the client meant to run on wearable technology or monitored from a laptop.

Retail Medical Care

From injectables to chiropractic and massage for aches and pains, consumers are demanding walk in services for what ails them. Community Urgent Care styled facilities have expanded their reach to include Botox and fillers as well as preventative same day treatments such as acupuncture, aromatherapy, homeopathy, naturopathy and massage.  Retail medicine also lends way to those prescription only products that can be prescribed by staff under the medical director.

Metrics

As the sophistication of spa goers grows consumer-driven testing will be performed both pre and post spa visits.  For instance a tool that proves a products efficacy by showing the surface changes in the skin.

By making spas the frontline of wellness clients are likely to see the spa as a results driven necessity rather than a luxury.

The post 2016 Spa Trends appeared first on Spa Canada.