1. Evaluate competitive messages. Your first step is to gather and evaluate the marketing materials of your chief competitors, including their ads, brochures and website content. Don’t be surprised if you see a lot of “me too” marketing. There’s simply a lot of bad marketing out there, and the fact that many of your competitors have no differentiation strategy will work to your … [Read more...]
Spa Gift Cards Management
Gift cards have been at the top of consumers’ wish lists for the past eight years in a row 62% of consumers hope to receive a gift card during the holidays. Consumer spending on gift cards has increased 83% since 2003. If you enjoy seeing a return on your investment, you’ll love gift cards because the financial benefits can be tremendous. Consumers spend more than $150 billion … [Read more...]
81 Ways to Market Your Spa
Use this as a guideline to market your spa successfully! Grand Opening Incentives: offer a free gift or a small discount for every first-time customer during your grand opening week. Flyers: More cost-effective advertising than print or direct mail. Design your flyers so they won’t get tossed into the trashcan without being read. Offer Product Samples to First time … [Read more...]
The Non-Commodity Spa.
With spas so prolifically sprouting up on every corner, how does the spa director make their brand truly unique? How does the spa fight becoming the, “deal of the day?” How does the spa resist becoming a commodity? Non-Commodity Spa The answers are both classic and counter intuitive. One way of becoming profitable and irreplaceable is to whittle down your client base. … [Read more...]
Perfecting your Spa Displays
Spa Displays are the heart and soul of visual merchandising; their role is to present the merchandise to the shopper. Just as someone introduced at a party with a flattering comment is much more interesting than the boring standard, “This is Bob” introduction, so too are products presented in unique and flattering manners. Similar to a party introduction where we always hear … [Read more...]