Skinprovement Medi Spa & Laser Clinic is considered to be the best skin-care and microblading specialists in Vaughan, Ontario. Ashley Perri, owner of Skinprovement and her team excels in providing quality services with amazing customer service.

Ashley Perri has been in the medical aesthetics business for well over a decade, and continuously looks to offer the latest in technology. Her extensive experience includes managing the first men’s spa in Canada located in the heart of Downtown Toronto at the age of only 21.

Ashley was instructing aesthetics courses, both hands-on and theoretical studies, at Sheridan College shortly thereafter, and currently running Vaughan’s leading skin care clinic that she established in 2013.

Ashley has also been nominated for the Young Entrepreneur Award under 40 at the Vaughan Business Achievement Awards on three separate occasions. In 2017, Ashley made it to the top five finalists, and in both 2016 and 2018, she has been honoured to make it to the top three finalists. Ashley just won ‘Young Entrepreneur Under 40’ in the Business Achievement Awards hosted by the Vaughan Chamber of Commerce for 2018.

Ashley has been featured on various media outlets such as Breakfast Television, CBC’s Living Well, Vanity Insanity Television Show, The Globe and Mail, Toronto Clips, Much Music, Shop 411, City Life Magazine and Vaughan Citizen Newspaper, among others.

What started out as a home-based business has grown significantly due to the constant training and professional development offered to the staff, the customer service practices at the spa, along with searching for the latest in technology. “What separates us from other spas in Vaughan is our customer service and knowledge. We strive to satisfy our clients’ needs, build relationships and make them feel like family, rather than just another customer,” Perri mentions.

Skinprovement will also be implementing a rewards program that allows clients to gain points through product purchases, treatments, and social media posts. “We actively look for cutting-edge services and treatments from around the world to offer our clients.”

Skinprovement clinic offers many cutting-edge services such as fractional resurfacing treatments, laser hair removal, microblading, tattoo removal, fat reduction treatments, carbon laser peels, acne treatments, and many other anti-aging treatments. In addition to the quality services Skinprovement offers, just two years ago, Perri formulated and developed an organic skin-care line, Skinprovement Organics, with a focus on anti-aging. What started as two products at launch in 2016 has now grown to seven.

Skinprovement also gives back to the community that has helped their business grow. “In addition to the many services and products we offer, we try to give back to the community that has supported the growth of our business over the years.

Skinprovements ongoing initiative, ‘Brows for the Brave,’ aims to help women and men regain their confidence after suffering from trauma or illness by giving them eyebrows through microblading (semi-permanent makeup) treatments.” Skinprovement donates over $10,000 worth of microblading treatments yearly.

Skinprovement will also be donating $100,000 over the next five years to the new Mackenzie Vaughan Hospital. For more informatin, please visit www.skinprovement.ca or follow them on Instagram, Faceboo, Twitter and Vero

Skinprovement Medi Spa & Laser Clinic

647-668-5494

3590 Rutherford Road, Unit #6

Vaughan, Ontario

L4H3T8

www.skinprovement.ca

www.skinprovementorganics.com

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The key to the customer experience is supporting your employees and sharing your vision.

It was every spa’s nightmare: a client suffering a medical emergency. As bad as the experience was for the customer felled by a seizure, it was certainly no picnic for the staff caught in a haze of frenzied interactions between paramedics and the client’s family.

I don’t mean to diminish the harm caused by any physical impairment. But I do want to point out that in this case there were other victims: therapists, a spa director, and various other staff who might be haunted for weeks afterward by PTSD from the incident. Who was looking out for them?

Keeping spa staff emotionally geared to do their jobs is a significant challenge, but essential to the successful management of a spa. Remember, it’s not commodities or mass production we’re dealing with here, it’s people – constantly, directly, intimately. If you think all you need to do to make money in the spa business is to round up a few pedigreed therapists and some high-tech equipment, give your head a shake. Unless you genuinely care about not only your clients’ welfare but the welfare of every one of your staff, from receptionist to manager, you will be sorely disappointed – and probably looking for a new line of work.

It’s useful for the purposes of this discussion to see your business from the customer’s perspective. I generally break it down into a journey and an outcome.

The customer journey

Think of the journey as pearls on a necklace – the touchstones of customer interaction. A customer interested in booking a treatment, for example, may Google ‘spa,’ surf a few websites, then phone your front desk to ask a few questions. After a confirmation call or e-mail if everything looks good, they arrive at your location for their treatment.

The outcome

Like the silk thread that strings the pearls of the journey together, the outcome (aka customer experience) is the culmination of the customer’s feelings, attitudes and impressions – conscious and unconscious – formed during the journey. It usually defines the customer’s deep-seated feelings about you, whether they are positive, negative or somewhere in between.

As you can see, the journey and outcome are the prime determinant of whether your customers will repeat their visit. A customer benefitting from the hands-on delivery of a relaxation massage, for example, might have a thoroughly positive experience until he or she proceeds to checkout and is forced to wait for the receptionist chit-chatting on her cell phone. The outcome (experience) is the culmination of several interactions, and in a case like this would be mixed.

By far the most important factor governing the quality of the outcome is employee engagement. A disengaged employee – someone who is unmotivated to connect with a customer – can permanently terminate a customer’s desire to connect to your business. An ill-timed distraction, lacklustre delivery of a treatment, careless remark or even unconscious communication (body language, gestures, attention level) can reveal less than total engagement. Customers can easily pick up on such signs.

In a word, employees need to care. And to care, they must feel cared for – fully enthusiastic about and absorbed by their work. An engaged employee is totally focussed on creating a positive experience for the client, and in addition has a positive attitude towards the organization and its values. Organizations with high employee engagement always outperform those with lower levels of engagement.

I hear over and over again from employees how much they long to be part of a genuine spa team – an organization that sincerely cares about them as human beings rather than as mere resources to deliver treatments. Going back to my example of a medical emergency, good senior leadership would recognize that such incidents can traumatize everyone involved, and freely affirm and support any employees forced to deal with such events.

Perhaps more than in other businesses, employees in the spa industry have an innate altruistic desire to add value to the lives of people they interact with. They need to be affirmed: heard, respected and feel like a vital part of the customer journey and experience.

Note that it’s a two-way street. For an employee to feel engaged, he or she must understand, feel aligned with and support the organisation’s vision. This requires a clear understanding of how the spa is fulfilling its purpose and objectives, and their role in a dynamic system evolving into the beneficial habituation of the fortifying effects of the spa experience forming new neural networks for the client.

Employees who feel heard when they offer suggestions for improvements and innovations gain positive effects to their well-being. Even suggestions that don’t get accepted can have a positive outcome as long as they are at least considered and the reasons for their rejection explained. Employees want to know their leaders will provide them with regular and constructive feedback to chart and support their professional development and learn new skills. Being sincerely thanked for a job well done is also important to the development of the employee’s self esteem.

In my experience, engaged organizations tap into their customers with strong, authentic values. They operate from a position of mutual respect, trust and fairness, where both employees and employers fulfill their commitments and promises to each other.

After all, who doesn’t want to be proud of the organization they work with? Engaged employees are the best evangelists of any organization, and will go the extra mile knowing their efforts make a difference and are appreciated.

Consulting firm McKinsey & Company does a lot of work with employee engagement, and in its May 2017 report on customer-centric organizations notes: “At leading customer-centric companies, such as Disney, creating great customer experiences begins with a common vision and requires an engaged and energized workforce that can translate individual experiences into satisfying end-to-end customer journeys… To change mind-sets and behaviour and to ensure that the whole organization works to give internal customers an outstanding experience, the company must develop and implement purpose-driven change-management principles defining a new way to work.”

In a survey of more than 10,000 employees in a number of customer-centric organizations, McKinsey hit the nail on the head by revealing the workers’ top gripe: the lack of availability and clarity of information.

“The more advanced a company is in its customer-centric thinking, the more likely it is that the determinants of employee satisfaction will evolve from basic courtesy by the staff to the availability and timely delivery of information,” McKinsey says.
In other words, employees need to buy into and share your vision. Why not start a conversation on that very topic today? You might be amazed by where it leads.

More from Vivienne

The post The Customer Journey appeared first on Spa Canada.

Trend Setters Hair Studio and Day Spa started its journey Feb 15^th 1997. My wife Sonya, a rising star as a Hair Stylist had worked in the location for 4 years previously. We decided to take over, and make some major changes….what an adventure it has been!

The spot we took over was lacking business structure, systems and décor. Right away we went to work, trying to improve everything all at once. We added a guest services department, which was a new process at the time, a salon software system, stand up Tanning and Body Piercing. We spent countless nights making changes to our location, improving lighting, improving the Esthetics services we offered at the time and renovating our location to make it more modern and user friendly.

As expected we grew very fast, we wanted to move from a single room to do Esthetics in, to a more complete experience. I studied many, many spa magazines for inspiration, and finally, made a plan on paper. We took over the location next to us, added Laser Esthetics, Aromatherapy Oxygen doubling our size to just over 2400sq ft, and started building what we now call our Day Spa. We renovated and changed our Day Spa serval times, trying different configuration’s to make everything work just right.

After years of renovations and changes, our small but efficient Day Spa now consists of 5 rooms. Our 1^st treatment room is dedicated to Waxing, Tinting and Lash Perming, our 2nd treatment room is dedicated to Waxing, Tinting, Lash perming, and Laser Esthetics. We have a dedicated Pedicure room with two Pedicure chairs, with marble and granite tile to the top of our door frames. We have a couple’s room with massage tables, where we perform relaxation Massages, Facials and Body Wraps. We built an Aromatherapy Steam room that backs onto our Treatment room #2 and Couples room for easy access. Our Manicure, Gel Nail and Make-Up area is adjacent to our Hair Studio floor for greater visibility and flow.

Our signature services in our Spa is any of our Pedicures. We offer our Chocolate Lovers Pedicure, which comes with a Chocolate Fondue of mandarin oranges, bananas, pretzels and gummy bears, our Spa Pedicure comes with your choice of paraffin wax and 15mins of Aromatherapy Oxygen, and our newest pedicure, our Wine and Cheese Pedicure! Our spa manager Cassy is a CMP; or Certified Master Pedicurist. Cassy and her staff use Podology tools and practice advance foot care techniques. We are also very proud to boast we use an Autoclave to properly sterilize all of our tools which allows us to advertise we actually offer Hospital Grade Sterilization.

You did read right earlier, we legally serve alcohol! As far as we know, we are the first and only Day Spa in B.C to be fully licenced. We learned a year or so ago, from the Liquor Control Board after giving out free Wine for nearly 19 years, giving away alcohol complementary is very illegal, so, we went by the book and got a licence to do it legally. Our clients are enjoying the freedom to indulge from time to time, without any fear of getting anyone in hot water!

Over the years we have seen many trends come and go, we have tried to learn from our mistakes, albeit, very slowly. We have worked with some great people and continue to do so, we look forward to many more years, continuing to push ourselves to offer the best client experience we can and to create new standards in customer service and hospitality.

Contact:

Phone – 250-962-9262

Email – [email protected]

Website – www.trendsetterspg.com

The post In The Spa – Trend Setters Hair Studio & Day Spa appeared first on Spa Canada.

For example, during a private coaching call recently, a client was expressing frustration with the fact that she had to train yet another new employee, and it takes a lot of her time.  I asked her if she has a training manual for that position.  The answer was no. This is a new client to us, but she is not new to her business.  As a matter of fact, she has been in business for nine years.  After nine years, she still does not have departmental manuals. She is working too hard.  What plan did we come up with to help free her from the repetitive tasks that took up days for her to complete?  Are you in the same situation? If so, I encourage you to keep reading and implement the following business model.  This will set you free, and it will also help you prepare your business to be sold in the future for a much higher price.

6 Steps to Creating an Effective Business Model

1. Establishing structure

2. Defining your spa departments and identifying your department leads

3. Manuals needed

4. Systems and operational guidelines by department

5. Training needed – Technical & business

6. Measurement – Evaluation and continuous improvement

1 Establishing Structure

Establishing structure gives the entire team clarity as to how your organization operates.  Without it, you have chaos.

Every business has four main departments:

I. Operation

II. Sales

III. Marketing

IV. Finance

It’s best to have department manuals for each division of your company.  Establish chains of command in order for your team to know who to go to with issues, training, coaching, and help. Who will train them, evaluate them, mentor them, etc.?

Publish an Organizational Structure.

2. Defining Your Departments and Identifying Your Department Leads

Including department leads within your organization structure is extremely important and helpful to the leadership of the spa/medi spa. Department leads should:

Plan for success

Train the team

Motivate the team

Implement strategies, systems, policies, etc.

Help maintain a great positive attitude within the spa

In addition, each department must have position descriptions, evaluation methods, goals, and expectations.

3. Manuals Needed

For any business to succeed, it must have operational manuals by department.

For a spa or a medi spa, you must have the following manuals:

I. Orientation Manual

II. Employee Manual

III. Therapist Manual

IV. Reception Department Manual

V. Call Center Manual

VI. Support Team Manual

VII. Injector Manual

VIII. Sales Manual

IX. Consultation Manual

X. Video and Audio                   Training Library

XI. Management Manual

Having these manuals will prove crucial when it’s time to sell your business.  You will be able to receive a much higher valuation of the business.

4. Systems and Operational Guidelines by Department

The manuals should include training information to perform each position.  For example, a therapist’s manual should have a manual for technical knowledge explaining protocols, product knowledge, rituals, guest experience, etc.  Also, it must have a business section to teach the team how to recommend upgrades and home-care products, expectations, goals, and evaluation methods.

Each business process should have a system.  By having systems, your team and management team will have the ability to perform their positions with clarity.  Systems allow you to have consistency, accuracy, and growth.

All systems should be in writing in the manuals.  This will provide you and the department leads the training tools to use with new hires.  But most importantly, it helps prepare your business for an exit strategy.  When someone looks at your business to purchase it – having manuals and a business model in writing will be much more appealing. In fact, it could be the deciding factor on whether you will be able to sell your business or not. 

5. Training needed –

Technical & Business

Most spas focus on technical training when hiring a new employee.  Of course, technical training is a must but so is business training.  When you hire a new person, they need to go through orientation, technical training, and business training.  This will take some time, but it will be worth it in the long run. 

What business training should your team undergo? They must learn how to increase revenue per guest, retail sales, cross marketing, self marketing, asking for referrals, gaining reviews, selling memberships, gift cards, promotions, and more.  When you focus on business training, you will position your team for success!

6. Measurement – Evaluation and Continuous Improvement

Yes, manuals and systems are important to have, but make sure you are continually updating and improving your model.  When you measure performance, notice what is working and what is not so you can fine-tune and keep improving.  Be on the lookout for new treatments, new products, new rituals…ways to improve your guest experience.  Or, see how you can improve your hiring process, management process, accounting, sales, and marketing efforts.  You need to always be monitoring and innovating techniques to improve all your systems and update your manuals.

Implement these six steps to prepare your business for elevated success, as well as for your exit strategy!

Written by Dori Soukup

Need help?  Reach out to [email protected] and gain access to a business model.  We offer 9 spa business manuals in Word documents.  Begin customizing now!

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Why should we go poor trying to do everything, when we might easily become rich doing one?

With the spa market becoming more and more saturated, the standard methodologies behind doing business within the industry are rapidly changing. A decade ago, it was sufficient to offer the standard fare of facials and massage with a theme and an appealing facility. This is no longer the case.

Today there is a spa on every block. Unfortunately, the competition is tugging at the purse strings of many spa owners. While it is typical in a capitalistic society for competition to force the weaker players out, the redundancy of spa facilities makes it difficult for the consumer to choose a spa and loyally stick with it. A price war typically ensues, and in a service-based business, no one wins at this game. The solution is to forge a new path.

Do what you do best. Instead of offering a War and Peace styled menu, why not only offer those services for which you are known? Instead of the “all under one roof” approach, why not whittle your services down to the heart and soul of your spa?

For instance, I taught a spa management class for a spa in Los Angeles that only does one service. They only did one type of facial. They only sold six products. Yet, their profit margins were well above average. Their estheticians were booked weeks in advance. Their retention figures were unheard of. The simplicity of their offerings paid off through consistency, expertise at a single service and sell-through. Clients came either on a weekly or monthly basis and they routinely purchased home care. Their formula for success was lean but complete.

It is a similar story for a waxing parlor in New York City. In this day of laser hair removal, who knew that a facility only offering waxing would be so sought after. Additionally, they were booked solid with a pre-booking success rate of 92 percent.

Identify your target market. By segmenting your target market, you can truly begin to break down your general clientele into subgroups who share specific interests. Given this you can target specific needs within the smaller populations (i.e. career women vs. stay at home moms, men vs. women, teens vs. baby boomers). These groups have specific needs and crave particular services, home care and overall experiences.

Setting aside an evening for gentlemen only, for instance, allows you to cater exclusively to one sub-group of clients. Likewise, offering a fashion forward career enhancement night in the form of an educational soiree will accommodate busy working women. Moreover, by grouping clients in this fashion you set the stage for bonding amongst your current clientele and encourages happy clients to bring along their friends for ideal referral opportunities.

Get mobile. If you have a successful spa, expand your reach. Creating a mobile presence is easy and flexible. With a van or a small trailer, your spa can attend weddings, parties, events, corporate celebrations and more. Further, it is a great way to get the word out. The ability to generate publicity with a mobile unit is tremendous. Overhead is relatively low and the outlay of materials and equipment can be quite sparse. The real trick is being on location and creating the appropriate mood.

Host parties. One of the best ways to supplement the daily earnings of your spa is to allot for parties and gatherings during non-peak hours and times when the spa is ordinarily closed. Corporate parties, princess parties, bridal parties and simple family get-togethers can generate income during those times. By moving a bit of retail and setting up rooms for multiple users, a large number of people can typically be accommodated.

For those on a budget, consider setting up a “do it yourself” bar of facial and body products. Similar to a buffet, clients can then do their own masking, body wrapping and buffing under the guidance of a staff member. This approach can be a lot of fun for the participants while they cut costs dramatically given the tremendous reduction in staffing requirements. Catering the event is a part of the fun. Building sampler kits for at home use should be a part of the event’s pricing. Furthermore, inviting participants back through incentive options like gift with service purchase is a great way to build your spa’s long-term client base.

Breaking your spa’s services and goals into specific groupings or opting to only service particular spa needs are further ways to define your presence in a saturated marketplace. Sit down with your menu and your financials and explore where your facility offers the most potential for current and future earnings. Fine-tuning your vision and offerings can truly be worth your time and attention.

www.thespaassociation.com

The post Niche Equals Rich in the Day Spa Industry appeared first on Spa Canada.

At Laya Spa and Yoga our mantra is “Let your beauty shine from within!

Laya Spa & Yoga is an Ayurveda inspired spa & Wellness Center that hopes to merge the practice of Yoga (the Physical body) and Ayurveda (the Energetic Body). It was founded in 2004 by Owner Alessandra de Oliveira when she began to work with natural skin care and Eastern inspired remedies to heal our body at greater depths.

Our team or Laya family believe that beauty goes beyond skin care, beauty begins in our core and expands out into our environment, the sun, the moon, the trees, the wind. These are all sources that increase our health, inner beauty and as a result our outer beauty.

Toronto is a well seasoned city for yoga students and teachers, however up until very recent most people here were not familiar with the practices of Ayurveda. We soon realized that there was a piece missing, we were healing our physical body with movement but not aligning our energetic body. Our belief is that we must heal our energetic body first before any healing can take place in the physical body.

We wanted to show our clients that we can go beyond the physical and move into healing by grounding our energetic body, adding a greater depth to healing therapies.

In 2012 we opened Our location at 986 Queen street West, a space that gave us the ability to offer both Yoga and Ayurvedic healing treatments together in one location. Where our clients could gain physical movement and relaxation, both equally important concepts that encourage a calm nervous system and as a result, a greater depth of wellness and self care.

It makes sense, if we can calm our nervous system – scientifically speaking our bodies have a greater chance of producing healthy hormones which aid in Increased circulation and lymph flow, greater vitamin absorption, and overall happiness and beauty.

As we continue to grow, we have expanded this concept to our community – offering workshops and community meditation space that is ‘pay what you can’ to give access to those who are seeking a quiet space and calm environment.

All of our packages include a fresh meal and a yoga class that is private and curated to the individual need of the client. We have just introduced a Holistic Nutritionist who is onsite and works with Ayurvedic cooking. Our most recent expansion has allowed us to dive deeper into this concept of “EAST MEETS WEST” expanding our menu and offerings and adding services like Acupuncture, cupping and other healing therapies drawn from Traditional Chinese Medicine.

We consider ourselves a wellness center, we offer Wellness Packages and are committed to helping our community make their wellness a priority.

Contact us for any inquiries or to book an appointment [email protected]

Website: www.layaspaandyoga.com

Instagram: @layaspayoga

Address

986 (Spa) Queen Street West

984 (studio) Queen Street West

Toronto, Ontario

M6J 1H1

The post IN The Spa – Laya Spa And Yoga appeared first on Spa Canada.

Article By – Scott William Atkins

Tangles Hair Salon & Spa will take you on a journey into the fashionable world of looks, styles and colors.

Tangles Hair Salon & Spa brings a new level of service and style to Holland Landing. The location is designed to make your experience enjoyable and leave you feeling inspired. You can immediately sense the special intimate atmosphere making you feel like you are in your own little spa.

While in the Spa you can treat yourself to one of their many services which include; hair removal, facial threading, manicures and pedicures, make up artistry and massage.

Tangle’s stylist will transform your hair for any occasion

The stylist will transform your hair for any occasion; sophisticated, elegant, unique or just a simple cut and color. They will bring luster back into your locks by giving it volume, frizz-free or a long-lasting shine.

Hair care is not the only thing that Tangles Hair Salon & Spa is known for. They take pride in the award winning products they choose to use on their clients. Products that are user friendly and organic like Eminence, which is not only good for your skin but also for the environment.

There is more to Tangles Hair Salon & Spa than just hair, make up, and massages

Tangles Hair Salon & Spa has been a vital part of the community since inception in 2003; raising thousands of dollars to support local charities and hosted many events such as Locks Of Love, Angel Hair For Kids program and Chats Bradford Makeovers For Seniors.

Sharon Bates comes from a family of entrepreneurs

At the young age of nineteen she knew what she was getting herself into when she decided to open her own shop. In this industries competitive market Sharon knew that she would face challenges and have to work hard to make her business prosper. And prosper she did. Sharon and her now, 6 talented stylists would like to take this opportunity to thank their past and present clients and invite new ones to come in and relax in one of their ergonomic chairs while getting transformed.

CONTACT INFO
Tangles Hair Salon & Spa
	(905)953-8980
	45 Gristmill Plaza Holland Landing, ON L9N1M7, Canada
	[email protected]

The post IN The Spa – Tangles Hair Salon & Spa appeared first on Spa Canada.

Lumilaser – Advanced Esthetics

It all began in June 2006, when Eve Mamane decided to dive into the beauty and skincare world. Throughout years of practice and ongoing trainings, Lumilaser was able to establish themselves as professional, highly knowledgeable and honest skincare specialists.

Our goal was and always will be; our clients’ wellbeing

Our clientele come to Lumilaser for basic skincare advice and others for more in-depth treatments. Sharing our knowledge and empowering our customers continues to be extremely rewarding. We are so passionate about skin, results and boosting our client’s confidence!

We want every client to get the best care for his or her skin. We put immense importance on following up with our clientele in order to document files and ensure results.

At Lumilaser, you will find a range of different skin treatments designed for all skin types and conditions. The services we offer will help enhance your natural, youthful and radiant skin.

At Lumilaser each skincare treatment is highly individualized.

The services Lumilaser offers will help enhance your natural, youthful and radiant skin. Treatments include laser skin rejuvenation, skin lightening, removal of pigmentation spots, soothing vascular facials, laser acne blemishes, laser hair removal and much more…

Lumilaser  works with top of the line skin care products including Canadian Brands. They are clinically-proven, superior products utilizing only the highest-grade ingredients that provide dramatic results.

If you are in the Greater Montreal area, We recommend you check out Lumilaser – They have a great website and you can also find them on most social media platforms, sharing daily skincare tips and lots of before and after photos.

Lumilaser would like to thank all their clients for trusting in Lumilaser’s knowledge and extensive experience. Lumilaser is  happy to accompany you along your journey of wellbeing.

Eve Mamane

Owner

Lumilaser Advanced Esthetics

1138 Marcel-Laurin, Montreal, Canada, H4R 1J7

(514) 238-0001

www.lumilaser.ca

Facebook Lumilaser

Instagram Lumilaser

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I like change and I welcome it, but many people do not. What is interesting is that in most cases it is not that people have an aversion to change but rather they resist being changed. If each of us really did not like change, then we would not change, our clothes each morning, we would not eat anything different day, never take a vacation and a host of other things that we do differently each day. Unfortunately, things will change regardless of how long you hold your breath. You simply cannot hold out against the tide.

With all the challenges that you face in your SPA business each year, you may find yourself asking on many occasions; if this is a time to panic or a time to circle the wagons. It would be nice if things would stay the same, but the reality is everything will change and continue to change and evolve, much like your services and product lines that you offer your clients. As business owners, we can choose to take control by becoming a steamroller and constantly work at moving our business forward or be the pavement and get crushed by the latest trend or competition. At the end of each day, we live in a world of choices, but complacency is not one of the choices you have for your SPA business.

I like the book Who Moved My Cheese by Spencer Johnson. The book is about change and how it affects four characters who live in a maze and things are going well until something changes. Below is his version of the handwriting on the wall.

What I like about the handwriting on the wall is that it describes a situation and the connecting meaning.

So many of us in business see the handwriting on the wall but simply are blind to the connection and do not react in a timely manner. The bottom line is you need to continually learn to be ready to change quickly and enjoy it again and again because someone or something will keep moving the cheese. The cheese is essentially the bar or bench mark. Like many things in life, we need to develop the ability to reflect on what this means for us and our business. So, let’s boil this down to a more tangible example.

In business you may be struggling to network with the right kind of client that would most benefit from your products or services. You may also be asking yourself the question like what has been going well and how you can harness and maximize your resources. If you are like most small businesses, the resources you have access to are not unlimited.

When considering the answer to these questions you may find that the answer may lie in your definition of what the cheese means to you and your business and how you interpret your response to the writing on the wall.

Many of us are fortunate to have so many different cheeses or options to consider, but if you do not a good place to start might be to define the kind of cheese that you want and need.

Pardon me for the analogies or metaphors in this article but sometimes we need to look at things differently and I wanted to challenge your thinking and how you feel. Although the book Who Moved My Cheese can be characterized as the one-minute manager, it is a great concept that illustrates if we open our minds, the ideas can be applied in all aspect in our business.

Because in the end, it doesn’t matter what products, solutions or services you are selling, you need to continually:

make, keep and develop strong connections

form long-lasting business relationships

immediately establish trust

ensure that your message connects at both the logical (think) and emotional levels (feel)

sharpen your motivational and interpersonal skills

learn how to sell more on value vs price

rise above the naysayers and smell the changes taking place, then act by taking action.

Focus = Results

“Even if you’re on the right track, you’ll get run over if you just sit there”

– Will Rogers

Whatever you change you decide to make in your business, it is important to remember to communicate and communicate well. Throughout the transition keep your team or family aware of what you are doing and what will be happening. It is important to get buy-in and support. It will be stressful, and we know from experience stress can be positive or negative. Each person will react differently, so it is important to be aware of not only how stress affects you, but also how stress others. When each of us feel in control, we manage stress well, but when we feel not in control, stress can take on a life of its own.

So, I encourage you to welcome change, because in today’s competitive environment nothing will stay the same. You need to step up and take control and as I have often said before. Do you have the audacity to be the master of your destiny?  Want to learn more we are just a phone call away. Take the time to subscribe to our free 90 seconds business articles on our website at www.TACresults.com. 

The post Spring is here, and Change is in the Air appeared first on Spa Canada.

Glow Medi Spa has long been recognized nationwide for their quality services and exceptional team of caring professionals. With three convenient locations in some of Toronto’s most distinguished neighbourhoods, (Yorkville in downtown Toronto, Aurora, and Markham) Glow Medi Spa is able to provide the highest quality of service in medical aesthetics throughout the GTA. Their reputation stands for itself.

Dr. Diane Wong, MD is the founder and medical director of Glow Medi Spa. For over 15 years, she has taken Glow Medi Spa to new heights in the medical aesthetic field. She has trained and led her team to win several awards including Top Medi Spa in Canada for 2017. She stands behind the reason for her success as adhering to her personal and professional philosophy which is “to consistently provide exceptional quality service with the highest standards while focusing on client satisfaction and safety”. Dr. Wong is regularly interviewed and quoted in some of Canada’s top media sources for her medical expertise in cosmetic treatments (see her well-populated media page on glowmedispa.ca). Dr. Wong’s most celebrated claim to fame has been her “Baby Steps Approach” to cosmetic injections which empowers you to look and feel your Natural Best.

Dr. Diane Wong

Redefine Your Beauty with Dr. Diane Wong and her team

Glow Medi Spa provides innovative, non-surgical cosmetic treatments in luxurious spa settings. They specialize in “lunch-time” treatments for clients who value natural looking results with minimal to no down-time. Glow Medi Spa’s award-winning medical spa services include: advanced skin treatments such as OxyGeneo, VoluDerm and e-Dermastamp microneedling, SculpSure and TriLipo body contouring, Pollogen skin tightening, along with the highest technologies in laser and light treatments. All treatments are carefully customized to individual skin types and skin conditions. The most popular injectable treatments are Botox®, dermal fillers (such as Juvederm® and Restylane®), BELKYRA^TM, Skinboosters^TM., and sclerotherapy for spider veins. Trend setting treatments such as microblading for the eye brows and for the scalp are also in high demand.

Glow Medi Spa caters to the discerning clientele who value consistent, quality service and want to develop a long-lasting relationship, becoming a partner in their anti-aging and beauty-enhancing goals. A thorough, insightful consultation and assessment forms the framework for developing customized treatment plans. Each client is unique and a personalized consultation with a knowledgeable team of professionals is invaluable in forming a solid foundation. Typical goals for our clients are to look as good as they feel and to be confident with their appearance. Glow Medi Spa has the expertise and the tools to be able to meet their client’s diverse beauty needs and goals with non-surgical medical treatments. Glow Medi Spa wants to become your partner in helping you to Redefine Your Beauty! 

One of the most popular skin treatments at Glow Medi Spa is OxyGeneo. OxyGeneo is available at all three locations and is in high demand since its introduction several years ago. It is often a new client’s introduction into Glow Medi Spa and new clients often come in seeking the OxyGeneo treatment by name. Once their clients try it, they love it. It then commonly becomes their ongoing maintenance skin treatment. Glow Medi Spa has frequently been featured in many popular media sources throughout the years, sharing their positive experience with OxyGeneo.

What is OxyGeneo?

OxyGeneo is a breakthrough skin revitalizing treatment. Backed by scientific studies, Oxygeneo achieves #1) exfoliation, #2) infusion, and #3) oxygenation, resulting in smoother, brighter, softer skin.

It achieves results of three different medical skin treatments commonly done in the past, namely, microdermabrasion, chemical peels, and oxygen facials. That’s why it’s called the 3-in-1 Super Facial. This innovative treatment saves time and money and is a quicker path to the result that women (and men) want; glowing skin. Results are efficient and immediate.

How does it Work?

The treatment itself was inspired by the healing powers of hot springs and the OxyGeneo technology is based on pure science and a well-known physiological phenomenon called the Bohr Effect. The OxyGeneo technology creates a chemical response between the ingredients in the Capsugen (which is single-use only and placed on the hand piece) and the ingredients in the gel massaged onto your skin. Tiny CO2-rich bubbles result and are even seen on your skin as the reaction occurs. The body will react to the increased CO2 by increasing your circulation and sending more oxygen rich blood up to your body’s surface. This is a natural, more effective way to achieve oxygenation of your skin vs oxygen machines on the market now which externally infuse oxygen into your skin.

When your skin is oxygenated, there is increased capillary blood flow and increased cell metabolism so the skin will more readily accept the nutrients in the gel that are being infused. Ultrasound technology is also utilized in the treatment to allow even greater penetration of the products deep into the skin.

In the NeoRevive Product, the active nutrients infused are: hyaluronic acid, peptides, and retinol, which are great for anti-aging, repairing and regenerating the skin. In the NeoBright Product, the active nutrients to lighten and brighten the skin are: kojic acid, azelaic acid, and retinol.

OxyGeneo also exfoliates the skin and is much gentler than microdermabrasion. The ingredients of the Capsugen are strategically utilized as the roughened surface to exfoliate with the vibrating head of the machine. They interact with the nutrient gel placed on your skin, creating a wet, foamy treatment that cleanses, exfoliates and even gets into deep pores. OxyGeneo is not done on dry skin and there is no vacuum or suctioning like there is with microdermabrasion.

Additional benefits of skin tightening can be achieved using Radiofrequency (RF) technology which is also available on the same machine. RF tightens the skin anywhere on the face such as on the cheeks or even around the eyes.

What results can someone expect from this treatment?

OxyGeneo is a strong effective treatment with no downtime. There may be just mild redness after the treatment which quickly resolves. In comparison, other treatments with high efficacy usually have downtime.

The three benefits of exfoliation, infusion and oxygenation lead to smoother, softer, brighter skin, vibrant glowing skin. You can immediately see and feel the difference and clients love it. You also get rejuvenation of the skin, with less blotchiness, redness, and sun damage. With repeated treatments, benefits include a reduction of fine lines, pores, acne break outs, and pigmentation. Best results are seen after 4 to 6 treatments. You can start off weekly for the first few treatments and then every three to six weeks thereafter. Once the series is completed, a maintenance treatment is suggested once a season or before a special occasion.

Who would be a good client for this treatment?

OxyGeneo is often Glow Medi Spa’s “go-to” treatment as it is safe in all skin types including ethnic skin. It is suitable for many skin conditions and age groups. It is super hydrating so it is great for dry skin and oily skin alike. OxyGeneo is a great teenage facial as well as anti-aging facial. It is a perfect treatment for a new client to introduce them into medical aesthetic skin treatments. They will see immediate results without any worry of downtime or pain. They will see even greater results with repeated treatments. It is ideal for a client who wants to look rejuvenated, brighter, and fresher. Since there is no downtime, it can be recommended for event treatments such as pre-weddings and social occasions.

To experience the many benefits of OxyGeneo, call to book your appointment at one of Glow Medi Spa’s three convenient locations in Yorkville, Aurora, or Markham.

Yorkville

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