As a spa owner, you have made a commitment to take care of your guests. They take care of you, so you must take care of them with all your skill, compassion, and heart. It should be your goal to ‘make their day’. Their spa visit is something they look forward to, and you have an obligation to fulfill their expectations. But how do you do that? Aside from the experience and ski … [Read more...]
Three Practices to Build a Loyal Following of Customers
There are more spas than ever before and more competition for consumers health & wellness dollars, both of which make it more difficult for a spa to stand out. Ours is also, of course, a high-touch, personalized industry, which calls for creative tactics to capture attention, make connections and keep people coming back. Why is repeat business so important? Access D … [Read more...]
Clear Communication is the Response You Get
I believe that clear communication is the most important piece of the puzzle when it comes to working with people in business. If your communication isn’t clear, you will not get the response you are looking for. I was recently working in a business where emotion was high and intelligence was low mainly because people were not being heard or understood. PERSONAL COMMUNICATION … [Read more...]
Six Simple Rules for Getting & Retaining Clients
1. Evaluate competitive messages. Your first step is to gather and evaluate the marketing materials of your chief competitors, including their ads, brochures and website content. Don’t be surprised if you see a lot of “me too” marketing. There’s simply a lot of bad marketing out there, and the fact that many of your competitors have no differentiation strategy will work to your … [Read more...]
Get Ready for a New Year of Spa Success!
I know you’re busy this time of year! I know it’s hard to be thinking about where your business is heading in the upcoming year— but if you don’t start planning now, spring will be creeping up on you and you’ll still be doing everything just like last year: Same prices, same problems, same processes. And same profit—if not lower. Is that what you want? Or do you want to do bett … [Read more...]